typeklang

dr.-streiter-gasse 20 via dr. streiter
I-39100 bozen / bolzano
italy

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typeklang is a visual design studio working across a variety of media. our clients include artistic and cultural institutions, educational organisations and small businesses.

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info@typeklang.com
+39 0471 1810216

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visual design

visual identity

«air südtirol»

visual identity

«air südtirol»

client: monocle, london, uk

year: 2014


logotype, visual identity, illustrations


«South Tyrol, the mountainous northern border region of Italy that meets Austria and Switzerland, requires its own air service that reflects the area’s remote beauty, high quality of life and fine traditions. Here’s our fantasy Italian Alpine carrier.»

At the invitation of Tyler Brûlé and Richard Spencer Powell, editor in chief and creative director of the magazine monocle, our studio has developed a visual identity for the new bogus airline «Air Südtirol». With a dash of irony and contemporary style the visual identity tries to gather the distinctive features of the regions culture, tourism and economy: the colors of nature, loden fabric for the flight attendants’ uniforms and the airplane’s interiors, local food and vine, mountains, mountains, mountains and the inevitable (south)tyrolean eagle. To complete the project a series of illustrations that go with the fiction story.